@article{MAKHILLTSS2016113024197,
    title = {Underlying Constructs Measuring Ecotourist’s Destination Loyalty to
Malaysian Ecotourism Destinations},
    journal = {The Social Sciences},
    volume = {11},
    number = {30},
    pages = {7245-7250},
    year = {2016},
    issn = {1818-5800},
    doi = {sscience.2016.7245.7250},
    url = {https://makhillpublications.co/view-article.php?issn=1818-5800&doi=sscience.2016.7245.7250},
    author = {Azilah,Christina,Dogan and},
    keywords = {Destination loyalty,ecotourism destination,association,antecedents,Malaysia},
    abstract = {This study shows the scale dimensionality of antecedents to ecotourism destination loyalty in the
context of Malaysia. The unit of analysis was ecotourists who visited these destinations. The data was
collected from popular ecotourism destinations in the Peninsular of Malaysia and Sabah. The study managed
to acquire a total of 813 samples after the fieldwork ended, giving the study a response rate of 47%. The data
was analysed using exploratory factory analysis to explore how many factors there are whether the factors are
correlated, the results showed the underlying constructs of ecotourist’s destination loyalty in Malaysia.
Correlation analysis showed the linkage or level of association of each antecedents to ecotourism destination
loyalty except the number of trips.}
    }