@article{MAKHILLTSS201611423032,
    title = {The Structural Model for the Application of
Relationship Marketing in the Political Market},
    journal = {The Social Sciences},
    volume = {11},
    number = {4},
    pages = {432-438},
    year = {2016},
    issn = {1818-5800},
    doi = {sscience.2016.432.438},
    url = {https://makhillpublications.co/view-article.php?issn=1818-5800&doi=sscience.2016.432.438},
    author = {Mehdi},
    keywords = {Political marketing,relationship marketing,commitment,trust,loyalty,Interpretive Structural Model},
    abstract = {The marketing concept has spread rapidly and is competing with modern society and has proposed
many ideas and has been proven as a dynamic study. Political marketing and relationship marketing are
contemporary issues that are relatively new area in the field of marketing. Parties/political institutions as well
as other business organizations use communication marketing and they are trying to bring this concept in
political marketing. The aim of this study was to develop an Interpretive Structural Model using relationship
marketing concepts in the political market. First, by using the Interpretive Structure Model, categorize the
relationship marketing factors then in a diagram framework the influence power and dependency were provided.
So that the medal obtained the relationship and trust components that lead to commitment and they are the key
factors in the political field to form relationship marketing.}
    }