@article{MAKHILLTSS2016111523585,
    title = {Communication as Soft Power: Barriers and its Elements},
    journal = {The Social Sciences},
    volume = {11},
    number = {15},
    pages = {3797-3799},
    year = {2016},
    issn = {1818-5800},
    doi = {sscience.2016.3797.3799},
    url = {https://makhillpublications.co/view-article.php?issn=1818-5800&doi=sscience.2016.3797.3799},
    author = {V.F.,A.V.,T.V. and},
    keywords = {Communication, the informal communication between managers,the role of communication,modern communicative relationship,the effectiveness of modern communication,communication barriers, insufficient,excess,distorted communication,communication as the soft power,soft power brand,soft power features,the integral effect of communication},
    abstract = {The study describes communication as the tool of information exchange and a soft power. The use of communication in these aspects allows to provide an interpenetrating integral effect in an organization and a state. The study gives the communication description as a “Soft power” and its components are shown.}
    }