@article{MAKHILLTSS20149422523,
    title = {Outcomes of Brand Image: A Case of a Developing Country},
    journal = {The Social Sciences},
    volume = {9},
    number = {4},
    pages = {284-288},
    year = {2014},
    issn = {1818-5800},
    doi = {sscience.2014.284.288},
    url = {https://makhillpublications.co/view-article.php?issn=1818-5800&doi=sscience.2014.284.288},
    author = {Wasib B,Syahira Bt,Idris Bin Mohd,Md. Aminul and},
    keywords = {Brand image,brand familiarity,customer satisfaction,brand trust,attitudinal loyalty,Bangladesh},
    abstract = {The outcomes of brand image are denoted as the latent outputs of brand image 
  on consumer response to the marketing of the brand. Organizations are well-known 
  that brand image will build a competitive advantage in the market place that 
  will increase their overall image with long-term sustainability. Indeed, current 
  trends in modern marketing environment have changed extremely and study of outcomes 
  of brand image is increasingly becoming considerable to keep pace with this 
  change. A brand is said to brand image when consumers respond more (less) positively 
  to the outcomes of brand image for the brand. In this conceptual study, researchers 
  have summarized the literatures on currently prevailing concepts and approaches 
  on brands that will allow us to identify the outcomes of brand image and therefore 
  will facilitate organizations to enhance their marketing efficiency and effectiveness. 
  Based on a comprehensive review of several previous researches, here researchers 
  propose a plausible model for the outcomes of brand image in sequential order, 
  namely, brand familiarity, customer satisfaction, brand trust and attitudinal 
  loyalty of the brand.}
    }