@article{MAKHILLJEAS201914917743,
    title = {The Role of the Electronic Marketing Adoption in Enhancing the
Organization’s reputation: A Survey Research of a Sample of
Electronic Marketers in Babylon Province},
    journal = {Journal of Engineering and Applied Sciences},
    volume = {14},
    number = {9},
    pages = {3094-3103},
    year = {2019},
    issn = {1816-949x},
    doi = {jeasci.2019.3094.3103},
    url = {https://makhillpublications.co/view-article.php?issn=1816-949x&doi=jeasci.2019.3094.3103},
    author = {Ahmed,Zainab and},
    keywords = {advertising,e-Marketers,organization’s reputation,e-Marketing,CRM,direct marketing},
    abstract = {The aim of this research is to verify the role of e-Marketing represented by (advertising, CRM, direct
marketing) in enhancing organization’s reputation on a sample of electronic marketers in the province of
Babylon (governorate center) where distributed (40) questionnaires. The response rate was 100%. The
appropriate statistical methods (repetitions, arithmetic mean, simple regression, coefficient of influence,
correlation coefficient) were used to analyze the obtained data. The research concluded that there is correlation
and impact relationship that statistical significance between e-Marketing and organization’s reputation. The
most prominent results were the existence of a significance statistical relationship for each of the dimensions
of e-Marketing according to the strongest impact (advertising, CRM, direct marketing). The most
recommendations are focusing on customer relationship management as an essential part of e-Marketing
dimensions by keeping pace with the customer before and after the purchase, the need to activate credit cards
for customers as many as possible to encouraging them to conduct electronic exchanges of e-Marketing, make
laws that protect the customer and marketer of electronic marketing cons to stimulate the conduct of electronic
transactions. This is reflected positively on the organization’s reputation and its acquisition of a larger share
of the market.}
    }