@article{MAKHILLJEAS201813315497,
    title = {Research on the Analysis of the Competitiveness of the
Medical Tourism of Korea Through IPA},
    journal = {Journal of Engineering and Applied Sciences},
    volume = {13},
    number = {3},
    pages = {721-726},
    year = {2018},
    issn = {1816-949x},
    doi = {jeasci.2018.721.726},
    url = {https://makhillpublications.co/view-article.php?issn=1816-949x&doi=jeasci.2018.721.726},
    author = {Jae-Woo and},
    keywords = {Medical tourism,wellness tourism,well-being tour,health tourism,IPA,strengths},
    abstract = {Medical tourism has expanded to include the wellness products. This research aims to provide policy
advice on facilitating medical tourism in Korea through analysis on its importance and satisfaction rate. For
analysis, we conducted a survey on Foreigners who visited Korea for medical purposes. The questionnaire
included medical service and tourism. We conducted a frequency analysis on population statistical elements
and medical tourism part. The analysis (IPA) on importance (Y) and satisfaction (X) from medical tourist visit
were evaluated by medical services (5 questions) and medical and tourist environment (8 questions) and the
analysis is presented in a 2-dimensional graph. Analysis shows that medical tourism of Korea attracts young
Foreign female visitors who are introduced by the internet or friends. Visitors mainly use plastic surgeries and
skin care services. Main tourist activities include shopping and food tour. The IPA shows that medical
technology, specialized servicesand hospital name recognition were strengths. The competitiveness of the
medical procedure price was selected as the area of heavy improvement. Diversity, uniquenessand marketing
of tour programs, accessibilityand tourism resources were shown as the areas of gradual improvement. Human
resource specialized for medical tourism, safety of the area and international recognition of country’s standing
are additional service areas. For this reason, the current strengths needs to be further strengthened via.
marketing strategy including a word-of-mouth marketing using SNS and a prioritized policy for medical tourism
improvement is required.}
    }