@article{MAKHILLJEAS2018131516634,
    title = {The Role of Maven in Relationship Between Internal Marketing and
Commitments with Performance at University Hasanuddin,
South Sulawesi, Indonesia},
    journal = {Journal of Engineering and Applied Sciences},
    volume = {13},
    number = {15},
    pages = {6246-6255},
    year = {2018},
    issn = {1816-949x},
    doi = {jeasci.2018.6246.6255},
    url = {https://makhillpublications.co/view-article.php?issn=1816-949x&doi=jeasci.2018.6246.6255},
    author = {Haeriah,Armanu,Fatchur and},
    keywords = {Internal marketing,organizational commitment,employee performance,Maven,investigate,questionnaire},
    abstract = {There are numerous studies about internal marketing, all of which examining its relationship with
many different studies in the area of management such as job satisfaction, market orientation, internal and
external performance, learning organization, etc. Internal marketing is adopted and applied by many kinds of
businesses and institutions with various background and different purposes. The examination focused on the
notion that one of the purpose of internal marketing is new knowldedge generation. Therefore, the variable
Maven as individuals with knowledge seeking and sharing thread and knowledge management approach is put
forward. This study is aimed at investigating the relationship between internal marketing with organizational
commitment and employee performance, investigate whether organizational commitment mediate the relationship
between internal marketing towards performance. This study, also investigate the role of Maven in the
relationship between internal marketing and organizational commitment to employee performance. The study
conducted in Hasanuddin University, involving 126 lecturers as respondent. The data collected via.
questionnaire survey and analyzed using Warp PLS V.5. The result shows that there are strong relationship
between internal marketing with organizational commitment and employee performance, however, organizational
commitment is not mediating the two variable. The findings of the study shows that Maven mediate the
relationship between internal marketing and organizational commitment to employee performance.}
    }