@article{MAKHILLJEAS2018131416601,
    title = {The Interplay Between Local Values, Image, Satisfaction and Trust in
Cooperatives: Balinese Case},
    journal = {Journal of Engineering and Applied Sciences},
    volume = {13},
    number = {14},
    pages = {5859-5867},
    year = {2018},
    issn = {1816-949x},
    doi = {jeasci.2018.5859.5867},
    url = {https://makhillpublications.co/view-article.php?issn=1816-949x&doi=jeasci.2018.5859.5867},
    author = {I.,Ubud,Mintarti and},
    keywords = {Traditional values,image,trust,satisfaction,surprisingly,cooperative},
    abstract = {The results of some researchs on the relationship between image and trust has been mixed.
Accordingly, the study intends to confirm the relationship in the context of cooperative. Cooperative context
and Bali setting lend justification to put traditional values as a moderator and satisfaction as mediator in the
relationship. The constructs involved have been proven to have passed model adequacy showing their
significant contribution to idependent construct value. Following accidental technique and n×10 indicator
number, the study involves 369 respondents. By means of PLS, results reveal that traditional values have
moderating role in the relationship between image and trust. Rather surprisingly, satisfaction has only partially
mediating role in the relationship.}
    }