@article{MAKHILLJEAS2017122114962,
    title = {A Survey to Identify the Demand on Cultural Emoticon in Malay Context},
    journal = {Journal of Engineering and Applied Sciences},
    volume = {12},
    number = {21},
    pages = {5495-5500},
    year = {2017},
    issn = {1816-949x},
    doi = {jeasci.2017.5495.5500},
    url = {https://makhillpublications.co/view-article.php?issn=1816-949x&doi=jeasci.2017.5495.5500},
    author = {Mohd Zhafri Bin Mohd and},
    keywords = {Emoticons,computer-mediated communication,society,benefit,objective,cultural-based},
    abstract = {The usage of emoticons is essential in computer-mediated communication. Emoticons solved the
lacking in computer-mediated-communication which is the physical sense of the user. By using emoticons, the
direction, attitudes and emotions of the sender can be determine easily by the receiver. The usage of emoticons
also strengthen the content of the message and help in attention saving. If the concept of emoticons can be
used in cultural perspective it could bring more benefit to society. Currently, the study regarding cultural-based
emoticon is lacking. The objective of this study is to explore the need of cultural-based emoticons. The method
used in this study is by doing literature review of past study and survey questionnaire to the public
respondents. This study revealed that the usage of emoticon is important in improving the communication of
society and benefiting the society particularly in cultural aspect. Results suggest that there is a need of
cultural-based emoticons to be implemented in CMC.}
    }