@article{MAKHILLJEAS2017121914867,
    title = {Sequential Method of Client Portfolio Optimization},
    journal = {Journal of Engineering and Applied Sciences},
    volume = {12},
    number = {19},
    pages = {4985-4989},
    year = {2017},
    issn = {1816-949x},
    doi = {jeasci.2017.4985.4989},
    url = {https://makhillpublications.co/view-article.php?issn=1816-949x&doi=jeasci.2017.4985.4989},
    author = {Elena},
    keywords = {Client-oriented business,ABC analysis,client life cycle,portfolio methods,BKG,marketing methods},
    abstract = {The study proposes a technique to optimize work with clients in order to create a client-oriented
business through the use of analytical marketing methods. The following tools are proposed to optimize the
customer portfolio: ABC analysis of consumer purchases and producer’s profits as the, study of the client life
cycle in terms of purchases and profits; modified BKG matrices of customer purchases and profits. To develop
a customer interaction strategy based on the results of the proposed algorithm, the researcher developed a
matrix for client base consolidated analysis.}
    }