@article{MAKHILLJEAS2017121714770,
    title = {Understanding the Rejection Phenomena of Technology-Based
Transportation New Entrant: A Case Study of Go-Jek in Bandung},
    journal = {Journal of Engineering and Applied Sciences},
    volume = {12},
    number = {17},
    pages = {4367-4373},
    year = {2017},
    issn = {1816-949x},
    doi = {jeasci.2017.4367.4373},
    url = {https://makhillpublications.co/view-article.php?issn=1816-949x&doi=jeasci.2017.4367.4373},
    author = {Jumadi T.,Atik and},
    keywords = {New entrant,technology-based innovation,public transportation,Go-Jek,conflict,rejection},
    abstract = {Go-Jek entered the existing motorcycle taxi business in Bandung with up-to-date technology-based
innovation as its competitive advantage. Easy booking from customer personal smartphone has bounced
Go-Jek as the leading motorcycle taxi in Indonesia. Indeed, Go-Jek and other new entrants that have similar
service characteristics bring several good impacts to people daily activities through the smartphone app
penetration. In contrast, it also bring negative impacts to the existing market players. Conflict comes out
between both parties unavoidably. This conceptual study gives theoretical framework about conventional
motorbike taxi and Go-Jek operational procedure and literature review about how new entrants influence existing
players in the market and suggestion for possible solutions to be taken based on previous similar conflict
solution and experts thought. Then, this study proposes the conceptual framework of the rejection in Bandung
which covers all stakeholders and related activities.}
    }