@article{MAKHILLJEAS2017121614736,
    title = {Towards the Development of Persuasive Multimedia Model of
Truancy Awareness (PMTA): Review of Research},
    journal = {Journal of Engineering and Applied Sciences},
    volume = {12},
    number = {16},
    pages = {4215-4221},
    year = {2017},
    issn = {1816-949x},
    doi = {jeasci.2017.4215.4221},
    url = {https://makhillpublications.co/view-article.php?issn=1816-949x&doi=jeasci.2017.4215.4221},
    author = {Mohamad,Sobihatun,Ariffin and},
    keywords = {Persuasive technology,truancy awareness,multimedia,analyses,develop,established},
    abstract = {Various computer system with embedded persuasive effects has changed people’s behavior in many
ways. Therefore, this study extends the persuasive technology research in the application of persuasive
technology in creating awareness which intends to propose a persuasive multimedia model of truancy
awareness for secondary school students. Accordingly, 16 related models were compared and systematically
analyzed with the main objectives to review and analyses the previous applications and models that are related
to the development PMTA Model and to identify and select the generic component of the PMTA Model. By
investigating the selected model this study suggests the common components applied by the researchers in
developing a persuasive application to create awareness towards certain behaviors. Accordingly, by
understanding the related components it will help to develop PMTA Model in a systematic way. The result of
the reviews, indicates that 8 common components were outlined. In addition, future work need to be established
to extract and gathering the detail of sub-component that contains in the common component.}
    }