@article{MAKHILLJEAS201712914416,
    title = {Designing a Comprehensive Model for New Product Development in Iran’s
Home Appliance Industry using Structural Equation Approach},
    journal = {Journal of Engineering and Applied Sciences},
    volume = {12},
    number = {9},
    pages = {2415-2422},
    year = {2017},
    issn = {1816-949x},
    doi = {jeasci.2017.2415.2422},
    url = {https://makhillpublications.co/view-article.php?issn=1816-949x&doi=jeasci.2017.2415.2422},
    author = {Hamidreza,Ali and},
    keywords = {New product development,home appliance industry,structural equation approach,enterprise integration,marketing capability},
    abstract = {The present study aimed to design a comprehensive model for New Product Development (NPD) in
Iran’s home appliance industry using structural equation approach. In this study, 179 subjects including
production managers, design engineers, business managers and sales managers of home appliance companies
in Tehran participated. In order to collect data, questionnaire was used. To analyze data resulted from
questionnaire, Structural Equation Modeling (SEM) by SmartPLS was used. The results showed significant
positive effect of technology on marketing, enterprise integration and market research. Enterprise integration
has a significant positive effect on marketing capability and market research but the effect of enterprise
integration on product innovation was not significant. Marketing capability had a significant positive effect
on product innovation. The effect of market research on product innovation and customer’s needs recognition
was significant positive. Product innovation had a significant positive effect on product advantage and NPD.
Market recognition had a significant positive effect on product innovation and NPD. Also, product advantage
had a significant positive effect on NPD.}
    }