@article{MAKHILLJEAS2016111013885,
    title = {Proposed Model for Measuring Acceptance of Online Ads},
    journal = {Journal of Engineering and Applied Sciences},
    volume = {11},
    number = {10},
    pages = {2181-2185},
    year = {2016},
    issn = {1816-949x},
    doi = {jeasci.2016.2181.2185},
    url = {https://makhillpublications.co/view-article.php?issn=1816-949x&doi=jeasci.2016.2181.2185},
    author = {Arwa,Nur Fazidah and},
    keywords = {Online ads,user acceptance model,online-ads effect,UTAUT,e-Shopping},
    abstract = {Online advertising, also called online marketing or internet advertising is a form of marketing and
advertising which uses the internet to deliver promotional marketing messages to customers. Advertising on
the web plays a critical role in e-Commerce. In spite of its purpose there are people who are still not willing to
use online ads. Therefore, the aim of this research is to develop a new model for measuring the acceptance of
online ads technology by internet users based on UTAUT Model. The proposed model has additional
constructors such as ad environment, ads display and brand name. The outcome of this research can contribute
by helping the IT developers in designing better online ads based on the factors that affect the acceptance of
online ads. This will then attract and convince advertisers to deal with online ads. Advertisers could also
become aware of factors that could give impact to online ads so that, they could decide where they can
advertise and what kind of online ads should be chosen.}
    }