@article{MAKHILLRJAS202015110223,
    title = {Do Small Fish Farmers Perform Product Innovation?: Some Findings from Kelantan},
    journal = {Research Journal of Applied Sciences},
    volume = {15},
    number = {1},
    pages = {23-26},
    year = {2020},
    issn = {1815-932x},
    doi = {rjasci.2020.23.26},
    url = {https://makhillpublications.co/view-article.php?issn=1815-932x&doi=rjasci.2020.23.26},
    author = {M.,Nik,W.,Zuraimi,Wan,Nora’,Suria,Mohd,Rosmaizura and},
    keywords = {Product innovation,small fish farmers,Kelantan,production,competition},
    abstract = {Stiffer competition in the present marketplace
makes product innovation become more critical to
business to remain competitive. Aquaculturists have big
potential to do product innovation. However, product
innovation among small farmers, especially, in the
freshwater industry has been hardly studied. This study
aims to uncover product innovation practice among the
small aquaculture farmers. In this preliminary study, an
in-depth interview was conducted on four Tilapia fish
farmers in the rural area of Bachok and Kota Bharu,
Kelantan. This study found that the farmers sold raw fish
in the market. Product innovation was not a common
practice among them due to their small-scale tilapia
production and small tilapia fish supply in the market.
However, some of them had intention to do product
innovation. The low-value-added products offered would
cause the farmers earn low income and remain trapped in
poverty.}
    }