@article{MAKHILLRJAS201813110064,
    title = {Developing a Discriminant Model for Indian FMCG Sector: A Tool to
Identify the Sustainable Performance of a Company},
    journal = {Research Journal of Applied Sciences},
    volume = {13},
    number = {1},
    pages = {54-58},
    year = {2018},
    issn = {1815-932x},
    doi = {rjasci.2018.54.58},
    url = {https://makhillpublications.co/view-article.php?issn=1815-932x&doi=rjasci.2018.54.58},
    author = {L. Philo Daisy and},
    keywords = {Market sustainability,discriminating model,discriminant analysis,Indian FMCG sector,respect,particular,equation},
    abstract = {The purpose of this study is to distinguish between good and poor performing Indian FMCG
companies to indicate the areas of improvement for the poor performers and suggesting strategies for
improvement. The performance separation is carried out using multiple discriminant analysis technique. Top
five and bottom five companies are selected on the basis of their net profit after taxes and the overall
discriminant model is developed considering all possible financial variables. The developed equation
satisfactorily divides companies into 2 groups, performance wise. It further identifies the key financial variables
responsible for the performance. This study provides a benchmark to poor FMCG performers highlighting the
possible areas of improvement. This study is limited to Indian FMCG sector only. Thus, the model cannot
beapplied to evaluate sustainable performance outside the scope of this study. This study concentrates in
finding out the relative performance of Indian FMCG companies. It can help companies to analyze their position
in the market with respect to their competitors. This study can also be helpful for investors to identify their
potential investment avenue. The study involves developing a discriminant model that separates Indian FMCG
companies, performance wise using the latest data available. The developed equation can be generalized to any
company related to the Indian FMCG sector to know the relative position of the particular company with respect
to its competitors.}
    }