@article{MAKHILLJFT2005327927,
    title = {Interest and Response- Times - Measures of Consumer Responses to Concepts},
    journal = {Journal of Food Technology},
    volume = {3},
    number = {2},
    pages = {161-169},
    year = {2005},
    issn = {1684-8462},
    doi = {jftech.2005.161.169},
    url = {https://makhillpublications.co/view-article.php?issn=1684-8462&doi=jftech.2005.161.169},
    author = {Howard Moskowitz,Dorit Cohen and},
    keywords = {},
    abstract = {This study presents a case history showing two aspects of consumer reactions to concepts. The approach used conjoint analysis to measure the impact of each concept element on two variables; interest, and response-time. The response-times were allocated to two hypothesized processes; a primary stage (not traceable to elements), and to a secondary stage (traceable to elements). Across seven countries there are clear country-to-country differences in the proportion of the response-time allocated to the primary and secondary stages.}
    }