@article{MAKHILLAJIT20131235751,
    title = {Assessment the Determinant Factor of Service Quality in
Travel Agent Company Using SERVQUAL and AHP Method},
    journal = {Asian Journal of Information Technology},
    volume = {12},
    number = {3},
    pages = {99-103},
    year = {2013},
    issn = {1682-3915},
    doi = {ajit.2013.99.103},
    url = {https://makhillpublications.co/view-article.php?issn=1682-3915&doi=ajit.2013.99.103},
    author = {Dirk A.L. and},
    keywords = {Travel agent,service quality,analytic hierarchy process,priority,Indonesia},
    abstract = {The aim of this study was to identify the significant factors 
  which influence the service quality of travel agent company based on the provider 
  perspective. This study conducted on TX travel Waingapu which is one of the 
  biggest travel agents in Waingapu, Sumba Timur District, Nusa Tenggara Timur 
  Province, Indonesia. There are five dimensions SERVQUAL and twenty two attributes 
  in it which is the target of assessment from service quality factors. The result 
  of priority factor of service quality using AHP Method shows that reliability 
  was the most important criteria and its three attributes as the sub-criteria 
  which needs to be underline as priority in term of customer service, therefore 
  the company were able to continuously competing in competitive travel agent 
  business environment.}
    }