Aims and Scope
MAK Hill’s International Business Management (IBM) is a multidisciplinary Open Access (OA) journal that strives for inclusivity and global reach. The Broad Scope of the journal creates a perfect environment to foster connections between researchers and across all areas of Business and Management research from Operations Research to corporate Governance and Accounting to Marketing. MAK Hill brings sound and scholarly research to audience across the globe.
- Competitive Environment
- Strategic Business Plans
- Strategic Portfolio Planning
- Performance Management Strategies
- Strategic Management Techniques
- New Strategic Approaches
- Application of Management Theories
- Demand Forecasting and Market Planning
- Business Opportunities and Entrepreneurship
- Management of Exports/ Imports
- Management of Exports/ Imports
- Business (Economics and Finance)
- Technology Management
- Risk Management
- Change Management
- Conflict Management
- Business Ethics and Social Responsibility
- International Trade Law
- Internal Trade Law
- Market Orientated Culture
- Customer Orientation
- Consumer Marketing
- Industrial Marketing
- International Marketing Policies
- Marketing Information System Technology
- Organizing, Implementing, Evaluating, and Controlling Marketing Activities
- Marketing Process
- Management of Marketing Staff
- Budgeting Marketing Activities
- Customer Commitment
- Purchasing Decision Process
- Pricing Products and Services
- Manage Distribution Channels
- Manage Supply Channels
- Manage Selling Channels
- Manage Marketing Promotions
- Managing Product Lines, Brands, and Packaging
- Customer Relationship Management (CRM)
- Brand Management
- Procurement Management
- Organizational Shopping Management
- Business Negotiation Management
- Application of Data Mining for Business Intelligence (BI)
- Application of Data Mining for Marketing Intelligence (MI)
- Application of Data Mining for Customer Intelligence (CI)
- Application of Analytical Techniques, Modeling and Simulation in Marketing Activities
- Marketing Analysis Studies
- Entrepreneurial Marketing
- Internal Marketing
- Social Marketing
- Green Marketing
- Personalized Marketing
- Guerrilla Marketing
- Individual Marketing
- Religious Marketing
- Political Marketing
- Marketing of Nonprofit Institutions
- Marketing of Public Institutions
- Public Service Marketing
- Urban Marketing
- Marketing for Places and Tourism
- E-Business and Virtual Marketing
- Email and Email Marketing
- Viral Marketing
- Network Marketing
- Mobile-Based Marketing
- Web2 Marketing
- Futuristic Marketing
- Cross-Marketing Marketing
- Hidden Marketing
- Marketing in The Game and Video Environment