Maedeh  Farhat, 
    The Effect of Relationship on Customer Loyalty
(Case Study: Dairy Company Kale),
    International Business Management,
    Volume 10,Issue 20,
    2016,
    Pages 4999-5005,
    ISSN 1993-5250,
    ibm.2016.4999.5005,
    (https://makhillpublications.co/view-article.php?doi=ibm.2016.4999.5005)
    Abstract: This study aimed to investigate the effect of relationship marketing on customer loyalty in kaleh dairy
products company using a survey method. The population of the research enterprise kaleh customers in
Mazandaran province (one of the provinces of Iran) that according to the formula of unlimited kokaran only 270
members were selected and questionnaires were distributed among them. The SPSS software was used for data
analysis. The results show that there is a significant positive relationship between trust, obligation,
communication, conflict management and competence of Kaleh by loyalty of customers. Furthermore, the
correlation coefficients of variables are denoted as 0.328, 0.480, 0.380, 0.442 and 0.534, respectively which
indicates a strong positive relationship between independent variables and the dependent variable.
    Keywords: Relationship based marketing;loyalty;customers;Kaleh company;conflict managment