Firouze Hajali  Akbari, Lida  Radmand, 
    Investigation of Effects of Buyer’s Post-Purchase Remorse in Products with High Levels of Rumination (A Case Study: Mobile Phone),
    International Business Management,
    Volume 10,Issue 7,
    2016,
    Pages 1183-1191,
    ISSN 1993-5250,
    ibm.2016.1183.1191,
    (https://makhillpublications.co/view-article.php?doi=ibm.2016.1183.1191)
    Abstract: The main objective of this study is to investigate the effects of buyer’s remorse following the purchase of products which cause a high level of rumination. To this end, the study was conducted on the statistical population of students at Azad University of Urmia who had purchased a mobile phone at least once. The data was collected using a questionnaire. In order to test the hypotheses and analyze the data, exploratory and confirmatory factor analysis and structural equations were employed. The results concluded that the variable of post-purchase remorse directly affects the negative emotions cause by the purchase and the intention of the consumer for brand switching and has a reverse effect on consumer’s satisfaction. The results also show that negative emotions caused by the purchase have a direct effect on the extent of rumination and a reverse effect on consumer’s satisfaction and that the level of satisfaction has a reverse effect on consumer’s extent of rumination.
    Keywords: Post-purchase remorse;level of satisfaction;extent of rumination;negative emotions;brand switching;high post-purchase rumination