Makhabbat Batyrgaliyevna  Amanbayeva, M.V.  Selyukov, N.P.  Shalygina, O.A.  Nemchenk, I.A.  Shok, 
    Technologizing Marketing as a Factor of Goal-Oriented System Formation of Regional Agro-Industrial Complex,
    International Business Management,
    Volume 9,Issue 7,
    2015,
    Pages 1591-1594,
    ISSN 1993-5250,
    ibm.2015.1591.1594,
    (https://makhillpublications.co/view-article.php?doi=ibm.2015.1591.1594)
    Abstract: The active usage of marketing tools is a necessary condition for effective business in agro-industrial complex that helps agro complex to reach social and economic goals. It is even more relevant in the current transition period of national economic model to import-substituting technologies in strategically important industries which agriculture is a part of. Development of marketing technologies in the system of targeted management of regional agro-industrial complex well let effectively resolve issues with production, distribution and consumption of goods produced. These goods will substitute imports will increase quality and competitiveness of national agriculture produce on international markets.
    Keywords: Marketing technologies;agro-industrial complex;organizations of management of agro-industrial complex;system;equality