Claudimar Pereira  da Veiga, Cassia Rita Pereira  da Veiga, Anderson  Catapan, Ubirata  Tortato, Wesley Vieira  da Silva, Adriana Karin  Goelzer Leinig, 
    Institutional Theory and Resource Dependency in the Alteration of Distribution Channels,
    International Business Management,
    Volume 8,Issue 4,
    2014,
    Pages 240-250,
    ISSN 1993-5250,
    ibm.2014.240.250,
    (https://makhillpublications.co/view-article.php?doi=ibm.2014.240.250)
    Abstract: The evolution of knowledge seeks to avoid the simplification in the analysis 
  of complex phenomenon in other words, it is necessary to approximate the object 
  of analysis and to understand it without cutting it out of the reality. Therefore, 
  the current research approaches a study of case of the change in the distribution 
  channels through the integrated vision of 2 different theoretical perspectives: 
  The Institutional and the Resource dependency theory. Meanwhile in order to 
  keep the advantages associated to the theoretical pluralism, researchers try 
  to preserve the authenticity of the different points of view of these 2 approaches. 
  This study will present yet, the performance achieved by the restructuration 
  of the distribution system by amending the volume of sales of the dairy food 
  products after the transition. It is a descriptive investigation, ex-post-fact 
  in the format of study of case. It is also a sectional study and the research 
  problem will be approached on a quantitative manner justified by the nature 
  of the object of study.
    Keywords: Institutional theory;resource dependence;channels of distribution;pluralism;thoretical