S. Usha Kiruthika, S. Thamarai Selvi, Efficient Negotiation of SLA Parameters in Cloud Computing Environment, Asian Journal of Information Technology, Volume 15,Issue 18, 2016, Pages 3587-3597, ISSN 1682-3915, ajit.2016.3587.3597, (https://makhillpublications.co/view-article.php?doi=ajit.2016.3587.3597) Abstract: Cloud computing has enabled a pay-per-use model where anything is available anywhere as a service. While service provisioning requires no manual intervention the automated establishment of Service Level Agreement (SLA) which determines the Quality-of-Service (QoS) is still a challenge. This is mainly because of the complex decision making involved in automated negotiation of QoS parameters. Automated negotiation involves two or more self-interested agents negotiating with each other to agree upon a set of QoS parameters. The success of an automated negotiation system lies in the negotiation strategy that an agent adopts to generate counter-offers. In this research, we propose the architecture of an SLA management system. We analyze the properties of linear utility functions and propose an algorithm for generation of counter-offers that are more acceptable to the opponent. Keywords: Service level agreement;automated negotiation;concession;trade-off;opponent