Sajjad Zahir , Designing a Knowledge-Based Consumer Support System for the Web, Asian Journal of Information Technology, Volume 4,Issue 2, 2005, Pages 250-261, ISSN 1682-3915, ajit.2005.250.261, (https://makhillpublications.co/view-article.php?doi=ajit.2005.250.261) Abstract: A Knowledge-Based system is designed incorporating the ratings from merchant-comparison engines and personal preferences of customers. This Web-based interactive intelligent system shares and utilizes both expert and community knowledge and contributed ideas. It can potentially lead to a hybrid agent technology that can effectively free online customers from information overload and make e-commerce transactions more efficient and meaningful. Keywords: