TY - JOUR T1 - Pereira Diamond: How to Measure Projects Economic and Social Impacts? AU - Salgado, Andre AU - Pereira, Leandro Luis Ferreira AU - Teixeira, Claudia Sofia Bento JO - International Business Management VL - 13 IS - 3 SP - 119 EP - 129 PY - 2019 DA - 2001/08/19 SN - 1993-5250 DO - ibm.2019.119.129 UR - https://makhillpublications.co/view-article.php?doi=ibm.2019.119.129 KW - strategy KW -investment KW -business case KW -project KW -Benefits KW -social responsibility KW -decision-making AB - This research study presents a model to assist business managers and decision-makers to make better decision of investment projects. This model provides a methodology and principles to assist organizations estimating and evaluating their projects benefits to apply in a business case, namely for projects with economic and social impacts. This model may be applied by any organizations (private sector, public sector or NGO) which may aim to leverage business value or generate more social value. ER -