TY  - JOUR
T1  - Representation of the Entrepreneurship Development in the
National Media of Iran: A Qualitative Content Analysis of
Payesh TV Program
AU - Moradi, Shiva AU - HAghighi, Ali Naeej AU - Papzan, Abdolhamid 
JO  - International Business Management
VL  - 11
IS  - 3
SP  - 791
EP  - 796
PY  - 2017
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2017.791.796
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2017.791.796
KW  - Payesh TV program
KW  -entrepreneurship development
KW  -Representation
KW  -information
AB  - Mass media, especially television can play a pivotal role in transferring the values and enterperenial
attitudes to the society through production of documentaries, reports, biographies and a positive image of
entrepreneurship. Payesh TV program is of the few entrepreneurship-oriented programs in Iran that has
attracted a lot of attention and is one of the most popular programs in this domain. This qualitative study
carried out to analyze the representation of the factors affecting the entrepreneurship development from the
viewpoint of the entrepreneurs invited to the Payesh program using content analysis method. To this end, 21
episodes of Payesh program were selected purposefully according to the theoretical saturation of data and the
interviews with entrepreneurs were analyzed. The results showed that this program has been able favorably
to represent the positive experiences of entrepreneurs, especially the role of personal and personality factors
in the formation of entrepreneurship elements. In this program, the news and information, educational,
identity-making and critical functions of television are more pronounced than other functions, i.e.,
entertainment. However, another study is required to evaluate the effect of this program on the mind and
behavior.
ER  -