TY  - JOUR
T1  - Toward Halal Cosmetics Brand Image: Mediating Role of Religiosity
Evidence from Muslim Women in Medan, Indonesia
AU - Dharma Tuah Putra Nasution, Muhammad AU - Rossanty, Yossie AU - Aspan, Henry 
JO  - International Business Management
VL  - 11
IS  - 6
SP  - 1353
EP  - 1362
PY  - 2017
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2017.1353.1362
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2017.1353.1362
KW  - Country of origin image
KW  -religiosity
KW  -halal brand image
KW  -evaluate halal brand
KW  -related to health
KW  -Medan
AB  - The purpose of this study is to discuss how the country of origin image mediated by religiosity to
affect the halal cosmetics brand image among Muslim women in Medan. Descriptive research has been adopted
in this study through a quantitative approach using closed-ended questions. Questionnaires were distributed
to 108 respondents and criteria selection was 100 respondents. Data were analyzed using path analysis. In
particular, the construct of religiosity has been shown to be an effective mediation of the country of origin
image and halal cosmetics brand image. Country of origin image and religiosity were studied and shown to have
a positive influence on Muslim women to evaluate halal brand. The halal cosmetics brand image as a set of
associations related to health, goodness and truth.
ER  -