TY - JOUR T1 - The Application of the Human Resource Development Function in the Creative Industry in Ambon, Indonesia: A Study on Industry Center of Pearl Shell Handicrafts AU - Leimena, Vera AU - Azis, Muhammad AU - Sahabuddin, Romansyah AU - Tawe, Amiruddin JO - International Business Management VL - 10 IS - 28 SP - 6382 EP - 6388 PY - 2016 DA - 2001/08/19 SN - 1993-5250 DO - ibm.2016.6382.6388 UR - https://makhillpublications.co/view-article.php?doi=ibm.2016.6382.6388 KW - Human resource development KW -education KW -training KW -creative industry KW -pearl shell handicrafts AB - The new economic scenario in the 21st century is known as an economy based on science that requires the human quality that becomes the starting point of this economic dynamism. Qualified human is a player or subject who can take advantage of these developments. If people are not aware of these dynamics, this nation will be the object of a fierce wave of the new economy. Human qualities which are required to be able to participate in the mainstream of this new economy is the quality of creativity, productivity and competitive ability. These three qualities of human are a unity. There are three main functions of human resource development namely, education and training, development of the organization, career development. The function of the development is an effort to improve the productive capacity of human beings to be more competitive and superior and can be conducted through education and training that are the specificity of the discussion in this study. Education is to improve further the mastery of knowledge, concepts and knowledge. The training is to improve the technical skills to perform the job. ER -