TY  - JOUR
T1  - Managerial Behavior Change of Marginal Pond Farmers Through Phronima “SUPPA” Field School
AU - Fattah, Muhammad Hattah AU - Busaeri, Sitti Rahbiah AU - Modding, Basri AU - Rauf, Abdul AU - , Hasanuddin 
JO  - International Business Management
VL  - 10
IS  - 19
SP  - 4665
EP  - 4669
PY  - 2016
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2016.4665.4669
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2016.4665.4669
KW  - Managerial behavior
KW  -marginal pond
KW  -tiger shrimp
KW  -Phronima Suppa
KW  -field school
AB  - Since 1998, shrimp ponds in Indonesia have not been normally productive because of an outbreak of WSSV and <i>Vibrio harvey</i>. That management and technical areas do not comply with the rules of environmentally friendly farming has also contributed to the fatalities and massive harvest failure. To overcome this problem, <i>Phronima Suppa</i> (<i>Phronima</i> sp.), endemic organisms in Tasiwalie village, district of Pinrang has been developed since 2005. The research aimed to synthesize the field school learning model and analyze its impact on managerial behavior change, production increase and income of the school participants utilizing the advantages of <i>Phronima Suppa</i>. The study was conducted in Tasiwalie and Wiringtasi village from March to November 2015. The data was collected through observation and in-depth interviews. The synthesis of the field school model was obtained from 166 respondents and the impact of the school was informed by 25 people. The research outcome indicates that the learning methods go with the farmers&#146; technology mastery level (39.68%), the material is directly demonstrated (23.81%) and discussed (21.90%) in the field, the curriculum contains acquisition of quality juveniles (45.57%), disease is prevented (53.44%), ponds are well-prepared (28.13%), the phronima stock is developed (54.63%), local resources are empowered (34.19%) and suitability for the export quality standard is maintained (37.67%). Now that those farmers have attended the school, they are already able to improve their managerial behavior quality and increase the production of tiger shrimp (244&plusmn;71 kg/ha/season) and revenue (IDR 17.84&plusmn;4.61 million/season) which is quite significant (p&lt;0.05). This is absolutely better than what they achieved before attending the school. Their participation in the school has succeeded in changing their managerial behavior as well as increasing production and income of their marginal ponds. This proves that the field school learning model has effectively improved productivity of marginal pond areas.
ER  -