TY - JOUR T1 - Reverse Logistics Analysis and Results Applied to the Grocery Retail AU - Silveira Dias, Karina Tonelli AU - Braga Junior, Sergio Silva AU - Martinez, Marta Pagan JO - International Business Management VL - 10 IS - 18 SP - 4403 EP - 4410 PY - 2016 DA - 2001/08/19 SN - 1993-5250 DO - ibm.2016.4403.4410 UR - https://makhillpublications.co/view-article.php?doi=ibm.2016.4403.4410 KW - Reverse logistics KW -retail supermarket KW -sustainability KW -recycling KW -solid waste AB - The purpose of this research was to analyze the reverse logistics practices carried out by supermarkets in the western region of the state of Sao Paulo and quantify the volume of waste that are no longer discarded in the environment. To achieve the proposed objective was conducted a field survey in three supermarkets, with direct observation over a period of six months, where the reverse logistic practice was observed in each supermarket to quantify what was left to pollute through the proper disposal of materials (plastic and cardboard). To this, it was used for data analysis method developed by the Institute Wuppertal to quantify the data in accordance with the produced material (abiotic and biotic) and the amount of water and air are no longer polluted. As a result it was observed that the supermarkets surveyed in total, do not generate about 220 tons of abiotic and biotic materials during the observation period and a large amount of water and air is no longer polluted. Through the obtained results, we see the great importance of reverse logistics in the preservation of the environment. ER -