TY  - JOUR
T1  - A Study of Pattern and Perception of the Northeast Identities for Hotel Interior Design in Thailand
AU - Butla, Rattikorn Sirikhan 
JO  - International Business Management
VL  - 10
IS  - 3
SP  - 310
EP  - 314
PY  - 2016
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2016.310.314
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2016.310.314
KW  - Northeast identity
KW  -hotel interior design
KW  -pattern
KW  -perception
KW  -forms
AB  - The northeast identities are inherited from wisdoms combined with local belief, values, traditions and cultures. In the interior design society, it has been wakeful and more progressive because more culture-based creativities used to express identities of local wisdoms and traditions have been increasingly invested. However, only a small number of the hotel interior designs were associated with the identities of the north-eastern region. Thus, this study aimed to find the pattern and northeast identities of hotel interior designs to compose an analytic guidance for interior design. It was also to study patterns and northeast identity perception in hotel interior designs targeting to examine the pattern evolution of former interior design in hotels located in north eastern region and apply the northeast identities in hotel interior designs and to study the perception of northeast identities in hotel interior designs among hotel customers. The mixed research methodology was employed, e.g., quantity and quality based research to observe population and research samples in north eastern region. Research tools were questionnaires, survey forms, observation forms, interviews and focus group discussion.
ER  -