TY - JOUR T1 - Indian Mutual Fund Industry: An Impact of Investor’s Perception and Performance of Tax Saving Schemes in Mutual Fund AU - Mohanasundari, M. AU - Vidhyapriya, P. JO - International Business Management VL - 9 IS - 3 SP - 267 EP - 272 PY - 2015 DA - 2001/08/19 SN - 1993-5250 DO - ibm.2015.267.272 UR - https://makhillpublications.co/view-article.php?doi=ibm.2015.267.272 KW - performanc KW -perception KW -Tax saving scheme KW -risk KW -LIC AB - The mutual fund industry plays a vital role in the financial intermediation in the Indian economy, so mutual fund collectively has an ability to draw investment funds. The global financial and economic crisis that unfolded in 2007 and it made an impact both on the amount of savings and distribution of resources among mutual fund classes with varying degrees of risk. In this study, an attempt has been made to understand the investor’s perception about tax savings schemes in mutual fund. The investor’s perception is collected through questionnaire method and being analyzed using percentage analysis, χ2-test and factor analysis. The performance is analyzed using NAV of the schemes between the years 2011-2014 and it is being collected from AMFI and it is analyzed using sharpe, Treynors and Jensens index by comparing the daily returns and it has been compared with the BSE SENSEX. ER -