TY  - JOUR
T1  - Strategy of Banking Organizations in Providing Better e-Services and their Effect on Creating Clients’ e-Trust (Case Study: e-Banking Services of Hekmat Iranian Bank)
AU - Ahmadi, Mohammad Hassan AU - Reza Aslani, Mohammad AU - Khrazian, Mariam Akhavan AU - Sadat, Hossein Morid 
JO  - International Business Management
VL  - 9
IS  - 6
SP  - 1297
EP  - 1303
PY  - 2015
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2015.1297.1303
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2015.1297.1303
KW  - Strategy of e-Services quality
KW  -e-Trust
KW  -e-Banking
KW  -efficiency
KW  -electronic business
AB  - The quality of e-Services is among the factors which can enhance attractiveness, lead to free and wider choice of clients and provide a basis for comparison of products. These conditions result in generation of a safe and secure setting for increase of clients’ trust and their higher loyalty to an organization. The results of different studies show that one of the most significant reasons of reduction of internet shopping among customers is their lack of trust. But is evident now is the fact that online financial services have experience significant prevalence compared with other numerous aspects of electronic business. The objective of present study is to better present the effectiveness of strategy of e-Service quality on e-Trust of bank clients. To fulfill this objective, Hekmat Iranian Bank was studied. In the present study, descriptive and analytical comparison by using Cochran’s formula was applied to analyze the viewpoints of 384 bank clients as the statistical sample.
ER  -