TY - JOUR T1 - The Value of Moderation in the Context of National Unity in Malaysia AU - Zaidin Mohamad, Mohamad AU - Gulerce, Hakan AU - Zaprulkhan, M.S.I. AU - Mohd Yusof Wan Chik, Wan AU - Wahid Salleh,, Abdul AU - Yusof, Sofyuddin AU - Faiz Hakimi Mat Idri, Mohd AU - Mohd, Zulkifli AU - Ismai, Affendi AU - Yusoff, Kamaruzaman JO - International Business Management VL - 8 IS - 1 SP - 24 EP - 29 PY - 2014 DA - 2001/08/19 SN - 1993-5250 DO - ibm.2014.24.29 UR - https://makhillpublications.co/view-article.php?doi=ibm.2014.24.29 KW - Value of moderation KW -national unity KW -ethnic relation KW -strategies KW -Malaysia AB - A country with a pluralistic society like Malaysia constantly faces issues on unity and racial harmony which becomes increasingly complex from time to time. A conscientious society and the monitoring by the government of interracial relations are needed to safeguard and maintain the nation’s stability. This study intends to identify strategies that reinforce the value of unity among the people of Malaysia which is pivoted on the understanding of historical values and the present reality that exist in the country. ER -