TY  - JOUR
T1  - Assortment Planning as a Strategic Tool in the South Region of the Brazilian Retail
AU - da Veiga, Claudimar Pereira AU - da Veiga, Cassia Rita Pereira AU - Catapan, Anderson AU - Veiga, Luiz Gustavo Nasser AU - Kato, Heitor Takashi AU - Tortato, Ubirata AU - Silva, Wesley Vieira da 
JO  - International Business Management
VL  - 8
IS  - 3
SP  - 172
EP  - 182
PY  - 2014
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2014.172.182
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2014.172.182
KW  - ssortment planning
KW  -ssortment planning
KW  -supply chain
KW  -retail
KW  -reduction of assortment
AB  - Among the management practices by category, the assortment planning is one 
  of the most used, since it allows, for example the elimination of products with 
  low profits that occupy physical space that could be destined to the exposition 
  of other products. The Assortment Planning (AP) helps on the decision-making 
  about the limitation of the spaces on the gondolas and shelves, about the investment 
  for storage, about the quantity of launchings and about the progressive increase 
  in the number of categories. In such context, the goal of this research is to 
  investigate the possible effects of the AP in the point of view of the supply 
  chain management. Specifically, the study intends to analyze the consequences 
  of the implementation of a strategic tool of reduction by assortment applied 
  by a company acting in the retail of desserts in the market of South Brazil. 
  It talks about an investigative and explanatory study of case almost experimental 
  with the use of qualitative and quantitative historical data, direct observation 
  and meetings with the sales executives. The results show that the decisions 
  that the assortment planning assume in a leading role in the supply chain management 
  as a whole, since the goal for the retailers and manufacturers, to get the clients 
  loyalty when offering a balance among the variety, depth and level of service. 
  The reduction of 35% of the used assortment generated an increase of 12.46% 
  in the volume of sales and 12.48% in the billing between 2011 and 2012. This 
  research contributed with an extensive bibliography about the theme and it helps 
  a better understanding in the Brazilian retail.
ER  -