TY  - JOUR
T1  - Role of Adolescent’s Personality in Parent Consumer Socialization
AU - , Wan Kamal Mujani AU - Ahmad, Maisarah AU - , Roziah Sidik Mat Sidek 
JO  - International Business Management
VL  - 6
IS  - 1
SP  - 17
EP  - 21
PY  - 2012
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2012.17.21
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2012.17.21
KW  - Family decision making
KW  -consumer socialization
KW  -personality traits
KW  -3M model of motivation and personality
KW  -mothers
KW  -parents
AB  - This study extends the explanation of consumer socialization theory to parents using mothers as proxy. Elements of personality are incorporated (operationalized as adolescent socialization types) to isolate the pertinent adolescent socialization types that discern the highly-from lowly consumer socialized mothers. Via binary logistic regression analysis, findings from adolescents’ perspective revealed that the most discerning traits that differentiate the highly consumer socialized mothers from the least consumer socialized mothers are the adolescents’ levels of agreeableness and need for body resources. On the contrary, mother’s were not susceptible to any of the adolescent personality traits.
ER  -