TY - JOUR T1 - Classification of Value Orientations as a Basis for a Multicultural State Mentality on the Example of Kazakhstan AU - Ilimkhanova, L. AU - Nakatkova, O. AU - Lepeshev, D. AU - Nurabayeva, L. AU - Urazaliyeva, M. AU - Kuzembayev, Zh. AU - Botamkulova, A. JO - Research Journal of Applied Sciences VL - 15 IS - 11 SP - 354 EP - 359 PY - 2020 DA - 2001/08/19 SN - 1815-932x DO - rjasci.2020.354.359 UR - https://makhillpublications.co/view-article.php?doi=rjasci.2020.354.359 KW - Value orientation KW -communication KW -culture KW -ethnicity KW -nation KW -regularities KW -landmarks KW -development KW -individual KW -strategy KW -system KW -international community KW -globalization KW -process KW -cultural identity AB - The development of Kazakhstani society is presently at the stage where the life values held by the population are witnessing a transformation. Due to socio-economic difficulties, the importance of prestige and wealth is increasingly emphasized in the social value system. Against this background, the state has assumed the task of promoting a system of value orientation that reinforces national priorities: independence, social harmony and patriotism. In this study, an analytical review of the literature revealed that the value orientation of individual ethnic and social groups is a vital strategic objective as ideological orientations play a large role in the development of the ethnic identity of a nation. According to Yadov, values are system elements reflecting different levels in the structure of the social behavior of the individual. Within the system of reference points is a constant process of interaction and alignment of values. We consider it timely to recall in this context, the expression “Happiness is when a person is happy to go to work in the morning and happy to return in the evening.” ER -