TY - JOUR T1 - Small and Medium Enterprises, Eco Green and Green Society: An Indonesian Perspective AU - N. Mursitama, Tirta AU - Ying, Yi JO - Research Journal of Applied Sciences VL - 10 IS - 6 SP - 227 EP - 231 PY - 2015 DA - 2001/08/19 SN - 1815-932x DO - rjasci.2015.227.231 UR - https://makhillpublications.co/view-article.php?doi=rjasci.2015.227.231 KW - SME KW -eco green product KW -eco green entrepreneurs KW -innovative KW -Indonesia AB - Global warming issue has become the focus of attention of the world’s society because it has caused negative impacts. One thing that can be done to reduce the negative impacts of global warming is by doing reduce, recycle and reuse. In relation to recycle and reuse, focus of this study is on Small and Medium Enterprise’s (SME) environmental friendly products. This study discusses two aspects, namely, SME’s Eco-green based products and the roles of government, private sector and university in creating eco green entrepreneurs. This study utilizes qualitative method by providing data, information and three cases as derived from secondary sources such as documents, books and articles relating to SME’s eco green products. Results reveal that Indonesian’s SMEs are very creative and innovative in creating reduce, recycle and reuse products. ER -