TY  - JOUR
T1  - The Aesthetic Framework of Unity in Variety: Connected Perception Theory Optimizes Aesthetic Experience
AU - Xuning, Yan AU - Alli, Hassan AU - Abidin, Sazrinee AU - Whitfield, Allan AU - Barron, Deirdre 
JO  - Pakistan Journal of Social Sciences
VL  - 20
IS  - 2
SP  - 30
EP  - 40
PY  - 2024
DA  - 2001/08/19
SN  - 1683-8831
DO  - makpjss.2024.2.30.40
UR  - https://makhillpublications.co/view-article.php?doi=makpjss.2024.2.30.40
KW  - Aesthetic Preference
KW  - unity in variety (UiV principle)
KW  - product design
KW  - aesthetic pleasure
KW  - design principles
AB  - <p style="text-align:justify">The Unity in Variety (UiV) principle is an important aesthetic theory that emphasizes the dynamic balance between unity and variety and is widely used in the fields of art and design. However, most of the current research on this principle focuses on specific cases and few studies have systematically sorted out its theoretical basis and mechanism of action. This paper uses a literature review method to conduct an in‐depth review of the basic theories of the UiV principle, such as Gestalt theory, processing fluency theory and Arousal‐potential theory, systematically explains how unity and variety each promote the generation of aesthetic pleasure and clarifies the interdependence and mechanism of action between the two. In addition, this study reviews the empirical research on the UiV principle in the field of visual and tactile aesthetics in recent years, pointing out that there is currently a lack of unified guidance framework when applying this principle in different design subdivisions. Finally, this study proposes a comprehensive model of the relationship between unity and variety on aesthetic pleasure (Unity‐Variety Aesthetic Pleasure Framework) and suggests that future research needs to explore the universal applicability of this principle in a wider range of product categories and multi‐sensory fields, in order to enhance its theoretical value and practical guidance.</p>

ER  -