TY - JOUR T1 - The Adoption of E-Tourism: An Empirical Investigation AU - Ibukun, Eweoya AU - Okuboyejo, S.R. AU - Kelechi, Agomuo JO - Asian Journal of Information Technology VL - 15 IS - 18 SP - 3422 EP - 3429 PY - 2016 DA - 2001/08/19 SN - 1682-3915 DO - ajit.2016.3422.3429 UR - https://makhillpublications.co/view-article.php?doi=ajit.2016.3422.3429 KW - ICT KW -UTAUT KW -Customer Reservation System (CRS) KW -e-tourism KW -internet AB - Man’s desire to discover more, enjoy more and acquire more is an unquenchable thirst which gives relevance to tourism. The act of food-searching, safety and environmental-friendliness search in animals is naturally consistent; this is applicable to humans too and it boosts tourism which involves Customer Reservation Services (CRS), hospitality, airline reservation, car hire reservation and others. E-tourism is a revolution from traditional way of physically present in multiple locations to plan a tour, to achieving numerous tour planning tasks with maximum convenience using ICT. This research is a survey research, it investigates the acceptance and adoption of e-tourism in Nigeria, adopting the UTAUT/UTAUT2 model and analyzed the gathered data from the questionnaires using Smart PLS 3 to confirm the reliability and validity of the measurement instruments. ER -