TY - JOUR T1 - Impact of Information and Communication Technology: Identity Construction on Facebook in a Postmodern Society AU - Nair, Prema P. AU - Aram, I. Arul JO - Asian Journal of Information Technology VL - 13 IS - 9 SP - 464 EP - 476 PY - 2014 DA - 2001/08/19 SN - 1682-3915 DO - ajit.2014.464.476 UR - https://makhillpublications.co/view-article.php?doi=ajit.2014.464.476 KW - Information technology KW -social network KW -facebook KW -identity KW -self presentation KW -post-modernism AB - This study explores how students present, represent and communicate their social selves visually on the online space. Using a comprehensive literature review and an ethnography study on the popular social networking site, Facebook, the researchers draw relevance from the emerging themes and relate them to the identity construction of the Facebook user in a postmodern society. The findings relate the influences and impact of information and communication technology on social identity. Through these influences this study seeks to prove that Information and communication technology like Facebook acts a catalyst of Post-Modernism and serves to change and revolutionise social identity of the individual and the society. ER -