@article{MAKHILLIBM201711226966,
    title = {Understanding Malaysian Tourism Marketing Strategy:
Continuity and Change from First Plan (1965) to Tenth Plan (2015)},
    journal = {International Business Management},
    volume = {11},
    number = {2},
    pages = {363-369},
    year = {2017},
    issn = {1993-5250},
    doi = {ibm.2017.363.369},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2017.363.369},
    author = {Noor Zatul Iffah Bt},
    keywords = {Malaysian tourism industry,first malaysia plan to tenth malaysia plan,marketing strategies,tourist,growth},
    abstract = {Malaysia has successfully become the most visited country in South East Asia leaving behind
countries such as Thailand and Singapore. The recognition of tourism industry as a role for economic
development was due to its contribution in creating employment, enabling regional growth and increase Gross
National Product (GNP). For this reason, it is important to understand how Malaysia designed its marketing and
promotion strategies in becoming the top tourist destination which can serve as a guide for other new
destinations to structurally manage their marketing strategy. The study will focus on the marketing and
promotion strategies for international tourists starting from the First Malaysia Plan until Tenth Malaysia
Plan.}
    }