@article{MAKHILLIBM2016101726604,
    title = {Market Learning Orientation and Entrepreneurial Orientation Effects Towards Absorptive Capacity and Innovative Capability on Firm Performance},
    journal = {International Business Management},
    volume = {10},
    number = {17},
    pages = {3770-3778},
    year = {2016},
    issn = {1993-5250},
    doi = {ibm.2016.3770.3778},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2016.3770.3778},
    author = {Noraindah Binti Abdullah and},
    keywords = {Absorptive capacity,agriculture performance,entrepreneur orientation,firms performance,innovative capability,learning orientation,market orientation,market learning orientation},
    abstract = {The objective of this study is to examine the determinants of business orientation towards firm’s performance. This study combining all business orientations and capability which is Market, Innovative, Learning and Entrepreneurial (MILE). MILE conceptualization suggested separately or combining all four components as the drivers of business performance. This hypothetical conceptual paper aims to mediate the absorptive capacity with other resources (or orientations) and capabilities. The relationship between MILE with absorptive capacity and its synergistic effect towards performance is yet to be tested empirically which later will be used to analyse the agriculture’s performance. This study focus on how market learning orientation and entrepreneur orientation help to absorb new knowledge to firm which gives firm the ability to innovate and implement it towards firm’s performance which later will be used to analyse the performance in agriculture. Firms must have the capacity to absorb inputs in order to generate greater outputs.}
    }