@article{MAKHILLIBM201610425997, title = {Non-Verbal Communication and Satisfaction on the Banking Industry}, journal = {International Business Management}, volume = {10}, number = {4}, pages = {324-328}, year = {2016}, issn = {1993-5250}, doi = {ibm.2016.324.328}, url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2016.324.328}, author = {Christina,Manimekalai and}, keywords = {Non-verbal communication,facial expressions,customer satisfaction,banking industry,relationship}, abstract = {The aim of the study is to investigate the relationship between non-verbal communication and customer satisfaction in the banking industry. Recent researches show that non-verbal communication plays a vital role in communication especially in the banking industry. Therefore, this study intends to explore the relationship between non-verbal communication cues and customer satisfaction. A total of 150 banking customers participated in this study. The study revealed that non-verbal communication such as facial expressions and head movement significantly influences customer satisfaction.} }