@article{MAKHILLRJAS2020151110263, title = {Classification of Value Orientations as a Basis for a Multicultural State Mentality on the Example of Kazakhstan}, journal = {Research Journal of Applied Sciences}, volume = {15}, number = {11}, pages = {354-359}, year = {2020}, issn = {1815-932x}, doi = {rjasci.2020.354.359}, url = {https://makhillpublications.co/view-article.php?issn=1815-932x&doi=rjasci.2020.354.359}, author = {L.,O.,D.,L.,M.,Zh. and}, keywords = {Value orientation,communication,culture,ethnicity,nation,regularities,landmarks,development,individual,strategy,system,international community,globalization,process,cultural identity}, abstract = {The development of Kazakhstani society is presently at the stage where the life values held by the population are witnessing a transformation. Due to socio-economic difficulties, the importance of prestige and wealth is increasingly emphasized in the social value system. Against this background, the state has assumed the task of promoting a system of value orientation that reinforces national priorities: independence, social harmony and patriotism. In this study, an analytical review of the literature revealed that the value orientation of individual ethnic and social groups is a vital strategic objective as ideological orientations play a large role in the development of the ethnic identity of a nation. According to Yadov, values are system elements reflecting different levels in the structure of the social behavior of the individual. Within the system of reference points is a constant process of interaction and alignment of values. We consider it timely to recall in this context, the expression “Happiness is when a person is happy to go to work in the morning and happy to return in the evening.”} }