Adeyeye  Jonathan Olufemi, Ogunnaike  Olaleke, Amaihian  Augusta, Olokundun  Maxwell, Inelo  Fred, 
    Conceptualization of Waiting Line Environment and its Effect on Customer Satisfaction in
Banking Industry,
    International Journal of System Signal Control and Engineering Application,
    Volume 10,Issue 2,
    2017,
    Pages 84-92,
    ISSN 1997-5422,
    ijssceapp.2017.84.92,
    (https://makhillpublications.co/view-article.php?doi=ijssceapp.2017.84.92)
    Abstract: This study assesses waiting line environment
and its effect on customer satisfaction in banking industry.
Poorly designed service environment has been discovered
to be one of the challenges facing the Nigeria banking
industry. Waiting line (service) environment was divided
into three major sections; ambience condition,
spartiality/functionality and signs, symbols and artifacts.
Customer satisfaction in this context was measured by
customer avoidance behaviour such as reneging,
jockeying, balking and also customer approach behaviour
jockeying. Literatures were reviewed and based on
previous scholarly arguments, propositions were
developed. Archival method was considered appropriate
for the research. Study employed conclusive research
design. The two variants of conclusive research design;
that is descriptive and casual research design were
considered appropriate for this research. The study
concludes that waiting line environment affects customer
satisfaction. It was therefore recommended that waiting
line environment should be employed by managers as a
strategic tool for achieving customer satisfaction.
    Keywords: Environment;behaviour;industry;customer satisfaction;research