N.G. Bagautdinova, L.B. Shabanova, S.V. Zyuzina, Comparative Analysis of Models of Traditional and Electronic Retail, International Business Management, Volume 10,Issue 23, 2016, Pages 5564-5567, ISSN 1993-5250, ibm.2016.5564.5567, (https://makhillpublications.co/view-article.php?doi=ibm.2016.5564.5567) Abstract: e-Retail market in Russia is less developed than in Western Europe or North America. It is known that for the last 6 years the Russian market of e-Retailers increased by >3.5 times. Average annual growth rate of this market is 30% and analysts predict that this trend will continue in the next 5 years. Buyers are attracted absence of any barriers to obtaining information about products, prices, stock and so on. In addition, economic efficiency is explained e-Retailers reduction of transaction costs, accelerated turnover of goods, reduced human resource needs and reduce administrative costs by switching to a system of electronic office. Keywords: Traditional retail;e-Retail;consumer confidence in online trade;sampling frame;the advantages;disadvantages of e-Commerce