Chabib  Bahari, 
    Determinants of Customer Loyalty: Empirical Study of Semen Gresik Brand,
    International Business Management,
    Volume 10,Issue 3,
    2016,
    Pages 270-276,
    ISSN 1993-5250,
    ibm.2016.270.276,
    (https://makhillpublications.co/view-article.php?doi=ibm.2016.270.276)
    Abstract: The purpose of this research is to examine and analyze the significant positive effect of: customer satisfaction on brand trust, customer satisfaction on brand loyalty, customer satisfaction on brand loyalty and brand trust on brand loyalty. This is a causality research. Quantitative approach (positivism) will be used in this research as the main analytical method supported by qualitative information through in-depth interviews. The research population is Semen Gresik store retailers listed in the Sales Department of Semen Gresik and have been selling for at least 1-3 years. With a target sample of 150 stores, the questionnaires worth analyzed totaled up to 129. Proportional Stratified Area Random Sampling was used as sampling technique. The result concluded that there is a significant positive effect of: customer satisfaction on brand trust, customer satisfaction on brand loyalty, customer satisfaction on brand loyalty and brand trust on brand loyalty.
    Keywords: Customer satisfaction;brand trust;brand loyalty;sample;approach