Irina V.  Spichak, Vladimir E.  Poryadin, Inna M.  Razdorskaya, Alena S.  Spichak, 
    Pharmacy Competitiveness Optimization Using Information Technologies,
    International Business Management,
    Volume 9,Issue 7,
    2015,
    Pages 1595-1597,
    ISSN 1993-5250,
    ibm.2015.1595.1597,
    (https://makhillpublications.co/view-article.php?doi=ibm.2015.1595.1597)
    Abstract: The study is devoted to the development of approaches improving the competitiveness of a pharmacy on the basis of modern information technologies and social-oriented management. This research study presents the results of an experimental study concerning pharmacy patient compliance. A unique information database of medicines was developed. An innovative service for pharmacies, i.e., a mobile service was developed.
    Keywords: Pharmacy mobile service;information technologies;the competitiveness of pharmacy improvement;patient compliance improvement;pharmaceutical business